{"id":300,"date":"2010-10-20T01:47:00","date_gmt":"2010-10-20T01:47:00","guid":{"rendered":"http:\/\/talasoatlantico.com\/blog\/?p=300"},"modified":"2013-11-21T00:10:50","modified_gmt":"2013-11-21T00:10:50","slug":"jornada-informativa-cecotran-marketing-2-0","status":"publish","type":"post","link":"https:\/\/www.talasoatlantico.com\/blog\/jornada-informativa-cecotran-marketing-2-0\/","title":{"rendered":"Jornada Informativa CECOTRAN – Marketing 2.0"},"content":{"rendered":"

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El asunto a tratar ser\u00e1 el Marketing 2.0, as\u00ed que esta tarde nos acercaremos a Gondomar a una jornada informativa que organiza la C.E.P.<\/a>, CECOTRAN<\/a>, y ser\u00e1 impartida por Javier Varela<\/a> y Jes\u00fas L\u00f3pez<\/a>, donde no pod\u00eda faltar la representaci\u00f3n de Talaso Atl\u00e1ntico<\/a>, siempre que nos dejen entrar… xD<\/span><\/span><\/p>\n

JORNADA INFORMATIVA: MARKETING 2.0<\/td>\n

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PONENCIA 1: MARKETING 2.0<\/span><\/strong><\/span><\/span><\/p>\n

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Objetivos:<\/span><\/strong><\/span><\/span><\/p>\n

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  • \n
    Aplicar las t\u00e9cnicas m\u00e1s eficaces en Marketing Directo Interactivo en la gesti\u00f3n integrada de campa\u00f1as 2.0 con el dominio de la creatividad y de la nueva publicidad en un entorno digital y online.<\/span><\/span><\/div>\n<\/li>\n
  • \n
    Analizar la estrategia y planificaci\u00f3n de Marketing en un entorno 2.0.<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n

    <\/span><\/span><\/p>\n

    Contenidos:<\/span><\/strong><\/span><\/span><\/p>\n

    <\/span><\/span><\/p>\n

      \n
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      El Marketing 2.0. De la web 1.0 a la web 2.0<\/span><\/span><\/div>\n<\/li>\n
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      El nuevo marketing directo<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n

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      Docentes:<\/span><\/strong><\/span><\/span><\/p>\n

      <\/span><\/span><\/p>\n

      Javier Varela Gonz\u00e1lez<\/strong> \u2013 Consultor de marketing, estrategia y comunicaci\u00f3n 2.0 y co-organizador de eventos como The Monday Reading Club Vigo y Startup Weekeng Galicia<\/span><\/span><\/p>\n

      <\/span><\/span><\/p>\n

      PONENCIA 2: COMUNICACI\u00d3N EN MEDIOS SOCIALES<\/span><\/strong><\/span><\/span><\/p>\n

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      Objetivos:<\/span><\/strong><\/span><\/span><\/p>\n

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        Comprender las nuevas formas de comunicaci\u00f3n en la red.<\/span><\/span><\/div>\n<\/li>\n
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        Entender el mundo de los blogs, microblogging, podcasts y wikis, y su aplicaci\u00f3n en los entornos corporativos.<\/span><\/span><\/div>\n<\/li>\n
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        Analizar la importancia de las redes sociales desde el punto de vista empresarial.<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n

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        Contenidos:<\/span><\/strong><\/span><\/span><\/p>\n

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          Casos de \u00e9xito y fracaso en la utilizaci\u00f3n de herramientas 2.0 en la gesti\u00f3n empresarial.<\/span><\/span><\/div>\n<\/li>\n
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          Desarrollo de proyectos empresariales utilizando herramientas 2.0<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n

          <\/span><\/span><\/p>\n

          Docentes:<\/span><\/strong><\/span><\/span><\/p>\n

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          Jes\u00fas L\u00f3pez Corti\u00f1as<\/strong> \u2013 Responsable de Social Media en Grupo Femxa y Consultor aut\u00f3nomo de Marketing Online<\/span><\/span><\/p>\n

          <\/span><\/span><\/p>\n

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Localizaci\u00f3n : <\/b>Centro Neural de Gondomar | R\u00faa do Conde s\/n
Contacto : <\/b>Tel.: 986 439 611 Fax.: 986 434 822 – E-mail: relacionesinstitucionales@cep.es<\/a><\/td>\n<\/tr>\n
20 de Octubre de 2010 | 18:30 horas<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El asunto a tratar ser\u00e1 el Marketing 2.0, as\u00ed que esta tarde nos acercaremos a Gondomar a una jornada informativa que organiza la C.E.P., CECOTRAN, y ser\u00e1 impartida por Javier Varela y Jes\u00fas L\u00f3pez, donde no pod\u00eda faltar la representaci\u00f3n de Talaso Atl\u00e1ntico, siempre que nos dejen entrar… xD JORNADA INFORMATIVA: MARKETING 2.0 PONENCIA 1: […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[48],"tags":[],"_links":{"self":[{"href":"https:\/\/www.talasoatlantico.com\/blog\/wp-json\/wp\/v2\/posts\/300"}],"collection":[{"href":"https:\/\/www.talasoatlantico.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talasoatlantico.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talasoatlantico.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talasoatlantico.com\/blog\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":1,"href":"https:\/\/www.talasoatlantico.com\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":1079,"href":"https:\/\/www.talasoatlantico.com\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions\/1079"}],"wp:attachment":[{"href":"https:\/\/www.talasoatlantico.com\/blog\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talasoatlantico.com\/blog\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talasoatlantico.com\/blog\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}